HARARE – The healthiest drink is clean water – other options may come at a price. As you digest this piece, one of the fast-selling beverage...
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HARARE – The healthiest drink is clean water – other options may come at a price.
As you digest this piece, one of the fast-selling beverage products Twizza has bid farewell to the ever-demanding Harare market.The hugely popular drink which had virtually replaced Coca Cola as the number one soft drink due to its favourable pricing is no more.
With the economic meltdown now relentlessly heaving upon the nation, spending money is dwindling. So, what is your favourite drink?
Goodbye Twizza
According to research done by The Aloe News, “Twizza Soft Drinks was founded by Ken Clark in 2003.
The soft drink production far surpassed that of the already prosperous dairy – and the factory thrived so much. In November 2012, a second facility was opened up in Middelburg.
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| Soft Drinks are Causing Health Problems |
However, Harare authorities maintain that nutritional and ingredient contents are falsified to meet local laws. In addition, foreign-manufactured goods use cheaper ingredients as compared to local ones.
This non-labelling of products has given rise to disease causing rumours.
Cancer saga
Zimbabweans can be easily swayed by rumours. It all began when people peddled lies that Bompies, a plastic-packaged cool drink was manufactured in South Africa. However, this rumour is false.
Bompies are a local product and the owners had to run full-page adverts attacking the rumour that their product is cancer-giving.
Since then, the product has lost its market status; with children, most consumers now shun it for other products.
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| Red Bull |
The rumours regarding the cool drink can be linked to angry competitors who sought to manipulate the market by spreading false news, a phenomenon common within many markets to discredit a popular brand using social media platforms, noted a company executive.
The kick
Red Bull is a leading energy drink – and is believed to give users ‘wings’. Dragon, an imitative power drink was supposed to substitute the expensive product as it peddled around $2 a can.
Before long, the energy-providing drink was booted out of the Harare market.
“Dragon was one of my favourite drinks since I stopped taking alcohol. Compared with other energy drinks, its price is fair and affordable.”
A customer approached by The Aloe News revealed. Retail groups say most outlets were enforcing the government’s directive to discontinue selling the product though some sections are yet to comply.
The kick
Red Bull is a leading energy drink – and is believed to give users ‘wings’. Dragon, an imitative power drink was supposed to substitute the expensive product as it peddled around $2 a can.
Before long, the energy-providing drink was booted out of the Harare market.
“Dragon was one of my favourite drinks since I stopped taking alcohol. Compared with other energy drinks, its price is fair and affordable.”
A customer approached by The Aloe News revealed. Retail groups say most outlets were enforcing the government’s directive to discontinue selling the product though some sections are yet to comply.
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| Illicit Brew is Killing People |
While Twizza exited the beverage scene, beer brewers still face stiff competition from illicit brews such as Msombodia emanating from bordering Mozambique.
The brew has found willing takers because of its instant kick prowess, with 43 percent alcohol content – a feature absent in local alcoholic drinks.
Such is the impact of the illegal brew that Delta a subsidiary of SAB Miller suffered a considerable downfall in consumption in 2013. Lagers cost anything above $1.50 while the illegal brew is pegged at only $1.
“We drink bronco (cough mixture) and Msombodia because they are highly intoxicating and last longer than other substances on the market.”
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