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Scaling Up: Strategies For Determined Startups Revealed

Are you thinking of scaling your business or you are in the process of doing so? If you are doing or planning to do so, then what are the st...

Are you thinking of scaling your business or you are in the process of doing so?

If you are doing or planning to do so, then what are the strategies if any that you using to reach that goal?

By @Comic24Derick

Maybe we can ask you further, who is giving you the advice for your business and helping you with the strategies to take your business to another level, higher than the previous one.

Before we move on, we have to clearly understand what is a business strategy, and where does your business scaling plan fit.

The International Institute for Management Development (IMD) says, “Business strategy is a clear set of plans, actions, and goals that outlines how a business will compete in a particular market, or markets, with a product or number of products or services.”

From the above explanation, for a business to scale, it must follow defined strategic planning. “Scaling a business requires learning who you are as a company and what you offer your customers. How do you compare to the competition?” Tony Robbins explains.

Before you scale or decide to, you must first interrogate what your business is doing right and where you are lacking. After evaluating your business, you must also reflect on your strengths and where exactly you need to improve to get better results.

“Identify your barriers to growth. Once you have objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up.”

To understand your business well, you must research how your competitors are overtaking you, what they are doing right and their deficiencies.

Tony Robbins added: “What do you have that no one else does? What are your biggest weaknesses? What makes you so powerful? What is your message? How do you disrupt your industry?”

The way, formula, and platforms you use to tell your story matters if you need to bring change into the industry you operate in. The content that you create becomes part of your communication strategies that will define you and will determine if you will convince customers.

Now that you have acquired the resources and the strategies, then when is the right moment to scale your business?

The Wage Point authored by Shrad Rao emphasizes that: “Time is a Precious Commodity. The best time to start growing your company was yesterday. If that didn’t happen, then today will do. Your time should be treated as a precious resource.”

The moment you decide to scale, you must act accordingly within the designated period.

“If you’re not treating it that way, then you won’t make sound investments with it. Being able to scale your business and meet growth goals requires better time management and prioritizing each day so your time is used effectively,” Rao added.

Another effective and proven strategy proposed by the Start Up Donut is to know the obstacles that are stopping you to scale your business.

“Identify your barriers to growth. Once you have objectives, part of developing a strategy for growth involves thinking about possible barriers to scaling up.”

The Start Up Donut continued: “Be honest and pragmatic. There are several factors which could thwart your ambitions to grow, such as lack of leadership skills, lack of funding, weak cash flow and even being in the wrong premises. Identifying the potential barriers can help you address your weaknesses and the threats they could pose.”

So without a total analysis or an overhaul of your business operations, it is likely that you will overlook the problems in your company that will later hamper your progress. To avoid this catastrophe, it is highly recommended to know your weaknesses earlier before it is too late for the business.

Simplicity is powerful, the Small Biz Club urges. “Keep Processes as simple as possible. Successful business leaders are often so because they learn how to be good at simplifying things.”

When you are able to break down people’s problems and create solutions, you will have fulfilled the above statement alluded to by the Small Biz Club.

The statement added: “They take the complex and make it less complex. This philosophy and approach to business is used in everything from product launches to developing workflows. Complexity sucks time.”

Every business exists to serve its customers, and knowing their needs gives you an advantage “Know what your customer wants. You can think you know what your customer is looking for only to find out you were completely off the mark,” said the Ring Central.

When you study and understand your customer needs and spending habits, you have a great chance to succeed when you finally scale. Customers respond to services that satisfy their needs.

“If you’re investing in products or services that your customers aren’t really interested in, well… that’s wasted time and money. If you’re going to scale, you need to know exactly what your audience is looking for,” the Ring Central continued.


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