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Networking Art: Attracting Devoted Clients to Your Business

For argument’s sake, how did you meet your best customers for your business? Probably, your loyal clients were once your friends. Or maybe, ...

For argument’s sake, how did you meet your best customers for your business?

Probably, your loyal clients were once your friends. Or maybe, you convinced them through online media to purchase your goods and services.

Some customers are referred to your business by other satisfied customers. On the other hand, meetings and professional seminars are important ways to attract clients to your business.

Entrepreneurs who have mastered the art of networking are yielding the benefits of such concepts. Networkers come in all forms, including those that have more to offer.

These automatically, become the sought-after experts. If you have more to offer, you will attract extra attention.

Choose the right setting, proposed the Entrepreneur magazine. “Business people like to associate with other business people, so attend functions where these types of people will be,” says Nancy Roebke, executive director of ProfNet, Inc.

“Make sure that the purpose of the function is to promote business and not just to socialize.”

People with the same minds like to interact and share ideas. Seize the opportunity. Join the relevant crowd and be counted. The online magazine added: “Hidden agendas and ‘old boy’ social clubs detract from the primary purpose of networking events.”

Many goals are beckoning for your attention. “Choose a goal,” compelled April Maguire, writing for Business Know How. “It’s hard to get what you want out of your networking endeavors if you don’t start with a clear agenda.”

A defined position on what you need to gain is crucial. Have a definite outline of what you must achieve after each meeting.
“Make sure that the purpose of the function is to promote business and not just to socialize.” (Image:
“Before attending meetings or events, take the time to determine what your goals are for the experience. For example, you might want to make new connections, donate your time to the community, or simply learn about the latest developments in your business or industry,” added Maguire.

While interaction is crucial for business, it does not mean you must spend every minute doing that. To understand how to achieve that, learn how to block out time. Invest your time and resources into one organization at a time.

Evaluate what you have gained from the previous gathering. Attend the next seminar only after you have understood why you were there in the first place.

The US Small Business Administration said: “Figure out how much time you need to devote to networking to achieve your goals, and how much time you can realistically spend. Depending on your goals, you may want to focus on one organization or spread your efforts among several groups.”

Develop a tolerant attitude. When you fail to get what you were expecting, don’t lose hope. Give it another try, and see what you might reap.

“Whatever you do, don’t take a scattershot approach. Give each group at least two or three tries before you decide how valuable it is,” added Rieva Lesonsky for the US Small Business Administration.

Networking doesn’t mean going too far from your base, flying abroad, or even spending millions to become part of a certain grouping. Don’t look too far, your local links might reward you with extra benefits.

“From general groups like chambers of commerce to specific niche groups for different professions, there’s probably at least one local group near you where you can do some local networking,” according to Host Gator’s Casey Kelly-Barton.

If you can’t travel far and wide to network, don’t despair. Why don’t to create permanent links through online platforms from afar. Emails, for example, are a convenient way to network.

To emphasizes that, Host Gator added: “If you live in a mid-size or larger city, there may even be neighborhood-level groups that host business networking events. Even if you’re not ready to mingle in person, sign up for their emails to get a sense of how active they are and who participates.”

A mailing list may be the missing link to your networking quest. “Prepare a mailing list,” proposed Nicky LaMarco for CHRON. 

“You should now prepare a mailing list. To do that, you will need to search for a mailing list supplier online. Choose one that sells the names and addresses of Business Opportunity Buyers or MLM enthusiasts.”

A mail list consists of names and addresses of people to whom regular information, such as marketing material is posted regularly. Start small and grow big.

From your regular mailing list, you can convince some prospects to become part of your business empire. Continue to give them regular updates on what you are doing, and where you intend to go.

“These are people who would like to start a home business and are open about trying an MLM opportunity. It will definitely improve your conversion rates. For an initial test mail, order between 500 and 1,000 mailing list names,” concluded LaMarco.

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