According to the latest study by tech experts at setapp.com, Instagram is the most popular app of 2024, securing the top spot with an impres...
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According to the latest study by tech experts at setapp.com, Instagram is the most popular app of 2024, securing the top spot with an impressive popularity score of 90.
This high score is driven by its substantial 696 million downloads and a solid average rating of 4.5. Instagram's ongoing success can be attributed to its user-friendly interface, innovative features like Stories and Reels, and robust integration of e-commerce capabilities, making it a leader in social engagement and digital marketing.
Short Methodology
setapp.com evaluated the popularity of mobile apps across several categories, including social media, messaging, gaming, shopping, and more, by analyzing key indicators such as the number of downloads, average user ratings, and overall user satisfaction.
Short Methodology
setapp.com evaluated the popularity of mobile apps across several categories, including social media, messaging, gaming, shopping, and more, by analyzing key indicators such as the number of downloads, average user ratings, and overall user satisfaction.
Data was sourced using official APIs from the Google Play Store and Apple App Store and third-party analytics from Business of Apps and Appfigures. Each app was assigned a score from 0 to 100, with normalization techniques applied to facilitate fair comparisons across categories.
Key Finding
Key Finding
Instagram achieves the highest popularity score (90) with 696 million downloads and a 4.5 rating, driven by its innovative features and strong e-commerce integration. Temu has strongly impacted the shopping category with 274 million downloads, an impressive average rating of 4.65, and a final score of 51.
TikTok follows closely with a score of 85, securing 654 million downloads and a higher average rating of 4.6. TikTok’s strength lies in its ability to create engaging content that retains user interest, especially among younger demographics.
Facebook ranks third with a popularity score of 83, 553 million downloads and an average rating of 4.0. Its comprehensive features, such as Groups, Marketplace, and messaging services, help maintain its large user base despite growing competition and concerns over privacy.
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WhatsApp leads the messaging category with 475 million downloads, an average rating of 4.55, and a popularity score 74. Its secure, encrypted communication and versatile functionality for personal and professional use continue attracting users.
CapCut ranks fifth with a popularity score of 64 due to its 389 million downloads and an average rating of 4.55. The app's success in mobile video editing is enhanced by its integration with TikTok, which caters to a growing demand for content creation tools.
With a popularity score of 60, Telegram distinguishes itself in the messaging category through features like secret chats, bots, and large file-sharing capabilities. It appeals to users who prioritize privacy and advanced communication tools.
Subway Surfers leads the gaming category with 304 million downloads, an average rating of 4.45, and a popularity score 54. Its vibrant graphics and engaging gameplay ensure its continued appeal in the mobile gaming market.
1. Instagram
Instagram leads the list of 2024's most popular apps with 696 million downloads, an average rating of 4.5, and a final score of 90 in the social media category. Its success is attributed to its iconic features such as Stories and Reels, a user-friendly interface, and seamless e-commerce integration, which keep users engaged and satisfied.
2. TikTok
Tiktok follows closely with 654 million downloads, a higher average rating of 4.6, and a final score of 85. It remains a favorite, especially among younger demographics, for its engaging short-form videos and strong content delivery algorithms that foster long-term user engagement.
3. Facebook
Facebook ranks third with 553 million downloads, an average rating of 4.0, and a final score of 83, maintaining a significant user base. Its diverse features, including Groups, Marketplace, and an integrated messaging platform, support its ongoing popularity. However, its lower average rating suggests mixed user experiences due to privacy and data management concerns.
4. WhatsApp
WhatsApp leads the messaging category with 475 million downloads, an average rating of 4.55, and a final score of 74. Known for its secure, encrypted communication and versatile features like voice and video calls, WhatsApp is preferred for personal and business communication.
5. CapCut
CapCut is a popular video editing app with 389 million downloads, an average rating of 4.55, and a final score of 64. It appeals to beginners and professionals with its wide range of editing tools and its integration with TikTok, enhancing user engagement.
6. Telegram
Telegram stands out in the messaging category with 355 million downloads, an average rating of 4.35, and a final score of 60. It is well-regarded for its robust privacy features, such as secret chats and self-destructing messages, and its extensive functionality, which appeals to users who prioritize security and advanced communication features.
7. Snapchat
Snapchat secures a place with 343 million downloads, an average rating of 4.4, and a final score 59. It continues to attract younger audiences through unique features like ephemeral messages, snap streaks, and AR lenses, alongside continuous innovation in augmented reality technology.
8. Subway
Subway Surfers leads the gaming category with 304 million downloads, an average rating of 4.45, and a final score 54. Its simple yet addictive gameplay, vibrant graphics, and regular updates have made it a classic in the mobile gaming scene, appealing to a broad audience.
9. Zoom
Zoom remains essential in communication, with 300 million downloads, an average rating of 4.5, and a final score of 54. It gained prominence due to the shift toward remote work and virtual meetings, offering reliable performance and a range of features like screen sharing, breakout rooms, and webinars.
10. Temu
Temu has strongly impacted the shopping category with 274 million downloads, an impressive average rating of 4.65, and a final score of 51. Its success is driven by a user-friendly interface, diverse product offerings, competitive pricing, and efficient delivery services, making it a top choice for online shoppers in 2024.
Expert Commentary from setapp.com
"Instagram's dominance in 2024, with 696 million downloads and a 4.5 rating, clearly indicates its ability to innovate and integrate seamlessly with e-commerce trends, keeping users engaged and satisfied. With its 4.6 rating and 654 million downloads, TikTok exemplifies how short-form video and trend-driven content can captivate a younger audience, setting a benchmark for engagement strategies.
Facebook's mixed success—high downloads at 553 million but a lower rating of 4.0—highlights the challenge legacy apps face in adapting to new user expectations, especially around privacy. The rising prominence of WhatsApp and Telegram in the messaging space underscores a strong market demand for secure and private communication platforms, with WhatsApp's high score of 74 reflecting its appeal for personal and business use.
These trends underscore a crucial insight: the most successful apps are those that innovate and respond swiftly to user needs and market shifts, prioritizing security, engagement, and user experience to maintain their edge in a competitive digital environment.
1. Instagram
Instagram leads the list of 2024's most popular apps with 696 million downloads, an average rating of 4.5, and a final score of 90 in the social media category. Its success is attributed to its iconic features such as Stories and Reels, a user-friendly interface, and seamless e-commerce integration, which keep users engaged and satisfied.
2. TikTok
Tiktok follows closely with 654 million downloads, a higher average rating of 4.6, and a final score of 85. It remains a favorite, especially among younger demographics, for its engaging short-form videos and strong content delivery algorithms that foster long-term user engagement.
3. Facebook
Facebook ranks third with 553 million downloads, an average rating of 4.0, and a final score of 83, maintaining a significant user base. Its diverse features, including Groups, Marketplace, and an integrated messaging platform, support its ongoing popularity. However, its lower average rating suggests mixed user experiences due to privacy and data management concerns.
4. WhatsApp
WhatsApp leads the messaging category with 475 million downloads, an average rating of 4.55, and a final score of 74. Known for its secure, encrypted communication and versatile features like voice and video calls, WhatsApp is preferred for personal and business communication.
5. CapCut
CapCut is a popular video editing app with 389 million downloads, an average rating of 4.55, and a final score of 64. It appeals to beginners and professionals with its wide range of editing tools and its integration with TikTok, enhancing user engagement.
6. Telegram
Telegram stands out in the messaging category with 355 million downloads, an average rating of 4.35, and a final score of 60. It is well-regarded for its robust privacy features, such as secret chats and self-destructing messages, and its extensive functionality, which appeals to users who prioritize security and advanced communication features.
7. Snapchat
Snapchat secures a place with 343 million downloads, an average rating of 4.4, and a final score 59. It continues to attract younger audiences through unique features like ephemeral messages, snap streaks, and AR lenses, alongside continuous innovation in augmented reality technology.
8. Subway
Subway Surfers leads the gaming category with 304 million downloads, an average rating of 4.45, and a final score 54. Its simple yet addictive gameplay, vibrant graphics, and regular updates have made it a classic in the mobile gaming scene, appealing to a broad audience.
9. Zoom
Zoom remains essential in communication, with 300 million downloads, an average rating of 4.5, and a final score of 54. It gained prominence due to the shift toward remote work and virtual meetings, offering reliable performance and a range of features like screen sharing, breakout rooms, and webinars.
10. Temu
Temu has strongly impacted the shopping category with 274 million downloads, an impressive average rating of 4.65, and a final score of 51. Its success is driven by a user-friendly interface, diverse product offerings, competitive pricing, and efficient delivery services, making it a top choice for online shoppers in 2024.
Expert Commentary from setapp.com
"Instagram's dominance in 2024, with 696 million downloads and a 4.5 rating, clearly indicates its ability to innovate and integrate seamlessly with e-commerce trends, keeping users engaged and satisfied. With its 4.6 rating and 654 million downloads, TikTok exemplifies how short-form video and trend-driven content can captivate a younger audience, setting a benchmark for engagement strategies.
Facebook's mixed success—high downloads at 553 million but a lower rating of 4.0—highlights the challenge legacy apps face in adapting to new user expectations, especially around privacy. The rising prominence of WhatsApp and Telegram in the messaging space underscores a strong market demand for secure and private communication platforms, with WhatsApp's high score of 74 reflecting its appeal for personal and business use.
These trends underscore a crucial insight: the most successful apps are those that innovate and respond swiftly to user needs and market shifts, prioritizing security, engagement, and user experience to maintain their edge in a competitive digital environment.
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