The South African Broadcasting Corporation (SABC) has confirmed it’s implementing the 'radical' decision to prioritise local music ...
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The South African Broadcasting Corporation (SABC) has confirmed it’s implementing the 'radical' decision to prioritise local music on all of its radio stations, in a bid to prioritise more local content.
The broadcaster says the decision was taken after extensive engagements with music representatives, as it moves to ensure the broadcaster reflects the various styles of local music. |
| SABC Will Run a Three Month Trial on 90 Percent Local Content |
Spokesperson Kaiser Kganyago says, “For the next three months, 90 percent of the music on our platform will be local music while we assess the reception of the public and how we are going to move forward in terms of the final percentage.”
In a statement released, says it will engage radio audiences to evaluate whether they are pleased with the changes. This recent move is in line with the SABC’s bid to ensure that it prioritise local content that represents the diversity of South African cultures.
The broadcaster says it will use local music as fillers on television, and as from 1 July, the SABC will also increase the local content offering. - Online Sources
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