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User-Generated Content (UGC): Powerful Tools For Your Startup

Designhill is a creative marketplace that caters to the creative needs of businesses. It is for individuals alike who can source high-qualit...

Designhill is a creative marketplace that caters to the creative needs of businesses.

It is for individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.

By @Comic24Derick

In one of the Designhill articles authored by Alice Jackson, she agitates for users to generate content. But what does she mean by this?

According to an expert definition, “User-generated content occurs when a product's customers create and disseminate online ideas about a product or the firm that markets it. These ideas are often in the form of text but also come in other forms such as music, photos, or videos.”

Jackson wrote: “Very few businesses explore user-generated content [UGC]. But it is a powerful tool and one of the effective business hacks for small businesses. We all know that content is king.

“However, businesses require a significant amount of content regularly. That is not a budget-friendly option for most new entrepreneurs,” added Jackson.

 While content is vital, there are costs to source it, which might be expensive for small businesses. To close that gap, startups must allow users to upload content that will help the business interact with its customers online. 

If you don’t have the resources to reach prospects, outsource the task to other capable individuals.
“Attack the worst task first.” (Image:

Catherine Vanvonno shares a different perceptive altogether. “Attack the worst task first,” she urged. “Out of your Must Do list, select the task that you dread the most. This may sound counter-intuitive but just think: if it must get done, you might as well get it done immediately.”

Let’s face it, we all have responsibilities that we dread, for example, some people hate selling but it has to be done for the sake of the company. 

Often, we try to avoid them altogether. But at one stage, you will have to tackle it. In her reasoning, a chore that you dread most must be given top priority.

Vanvonno’s article on the Smart Marketing Tools website added: “Otherwise, you’ll just wind up being distracted if it keeps tugging at the back of your mind.”

“Besides, taking care of your least favorite chore will put you in a better disposition for the rest of the day. When you finish the most difficult task, you’ll feel like you can take on anything that comes after.”

Another hack proposed by Karola Karlson by Scoro focuses on leveraging your existing network.

“People often forget this easy business hack that returns great results. Do you know someone whose field of expertise lies in sales, marketing, or journalism? It’s time to dust up old relationships and make use of your network,” the article revealed.

Everyone is important, so keep them close. Reconnect with your old pals, let them know you value their contribution to your life. Don’t be too proud to ask for help.

“Don’t be afraid of asking people for help or a favor to improve your business’s status. You’ll be surprised how well this lifehack works – many people feel grateful for your trust and working together side by side reinforces the relationship between you,” Scoro added.

Be flexible. Consider all the sides of the coin before you make an important decision.

Gabriel Weinberg, founder, and CEO of DuckDuckGo in his contribution to Hack The Entrepreneur said, “Think big and small. You have to learn to think big and small. You have to go in the same direction with small day-to-day decisions, as well as big actions.”

He added, “Once you are on your way, you will mostly have to occupy yourself with little things, which can be tedious. Nevertheless, you are the one who has to do them right.”

The article adds: “This ability is what makes us entrepreneurs: at times, we have to do the work that has to be done (the small things), even if we’re not great at it and don’t like doing it.”

Creative Click Media offers a different view on how you must approach your emails. Though responding to emails is important, it, however, proposes scheduling your work properly.

“My productivity skyrocketed when I started waiting until the afternoon to check my email. Most people check it first thing in the morning. The problem is, this puts you in reactive mode,” the article said.

To become more productive, identify an appropriate time to accomplish tasks, especially those that may destruct your concentration of important matters. 

However, if you have a particularly important email that has a huge bearing on the business, then you must give it a priority.

Alternatively, you can delegate someone to respond to your emails or classify them as personal and business, so that you know which ones need your attention first.

“Your daily to-do list fills up with all the tasks contained in those emails. These tasks are almost never what moves the needle for your business. Nine times out of 10, they’re just non-urgent distractions that steal time from your high ROI activities.”

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