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Bottom Line: How to Stay Relevant in Business

Good connections are vital for any business because they help you to create more business. Establishing vital connections doesn’t come cheap...

Good connections are vital for any business because they help you to create more business.

Establishing vital connections doesn’t come cheap. Each time you get a chance to attend a meeting, a conference, or you just meet someone along the way, you must be prepared to hand out material that will make your make known.

By @Comic24Derick

Learn to know how to recruit the necessary people for your business. Understand the people that you want to become part of your organization.

Don’t be desperate, only recruit the people that you can work with. For your business, target people who will only add value to your business.

These people must not be there to get something from you, but they must be people who will increase your business value and value.

Amy Clarke Sievers, a contributor at the Institute of Food Technologists (IFT) urged entrepreneurs to prioritize, using a quote from Michael Spence, a brand consultant for Coaching Performance Results.

“First, I would prioritize the cards and the names I have,” says Spence. “Is it someone I want to collaborate with immediately? Is it someone with a potential business relationship?”
In the business world, not everyone will become part of your network. (Image:

Or is it someone I just want to add to my network? Organize things by priority—from hot to cold—because the truth is, you may not ever get through that whole pile of business cards.”

Know and understand what you want to gain from the people you are involved in because not everyone is going to add value to you. Learn how to become a thrift organizer, and stick to it.

Never miss the chance to network, and if there is someone you need to become part of your connections with, do everything to seek their attention.

Spence added: “When I leave an event if there was someone I really connected with, I would follow up in the parking lot or at the airport. If I got their phone number, I would text them, or I’d send them a LinkedIn request with a personalized message attached to it.”

In the business world, not everyone will become part of your network. So carefully choose your connections, and use social platforms to stay in touch and remain relevant in your field.

“Build a reputation,” Mike Fishbein’s writeup in the Life Hack said. “In a professional setting, people prefer to build business relationships with people they see as being valuable.” If you become noticeable, your reputation will grow and you will attract the attention of people that matter.

“By building a reputation as someone who is talented, helpful, and valuable, people will be more motivated to meet you and stay in touch with you. Let people know what you’re accomplishing and learning through blogging, emails, and conversations,” Fishbein continued.

Take each encounter with other entrepreneurs seriously. Know when it is appropriate to introduce a particular subject during your discussions.

According to Susan Ward at CHRON said, “When you meet someone, be sure to exchange business cards, and follow up later discussing points or topics brought up in conversations you may have had with them.

“After a few conversations, you may be able to bring up the issues you are facing. If they open up discussions first, you might be able to begin exchanging information, seeking knowledge, or exchanging business contacts,” Susan added.

Make it a point to associate with people of influence. and if your business is starting, you will benefit a lot.

“Most business people are optimistic and positive. Regular association with such people can be a great morale boost, particularly in the difficult early phases of a new business. You’ll find that many if not all, business owners have experienced similar trials of ownership,” added the CHRON article.

According to Rieva Lesonsky, each time you attend a networking event, you must be ready to meet people who will ask more about your business. And when you are offered that chance, utilize it. There is no room to stammer, articulate about your business.

“When you attend networking events, be prepared with plenty of business cards and an ‘elevator pitch’ a brief one- or two-sentence description of your business that clearly conveys what you do and is intriguing enough that people want to learn more.”

“Bring pens for jotting notes on the back of business cards,” added Rieva Lesonsky, writing for the US Small Business Administration.

Susan Ward accourages entrepreneurs to attend business seminars. “Look for and attend some business seminars—cultivate new working relationships with your new peers and business associates, then communicate on a regular basis to help you all stay current.”

Ward’s article in The Balance Small Business added: “The most important skill for effective business networking is listening; focusing on how you can help the person you are listening to rather than on how they can help you is the first step to establishing a mutually beneficial relationship.”

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